Innovations for the 2017 #SuperDuty - down to the cupholders, via @verge. https://t.co/DvHyYuwItV

— Ford Trucks (@FordTrucks) August 1, 2016

When you think of our toughest series of trucks, the Super Duty, you think of professional fleet performance. You think of high payloads, and towing strength like a team of draft horses.

One thing that rarely comes to mind, but should, is interior comforts.

After all, when you have a long day on the job, you want to make sure that your trucks is a place to unwind and feel at home. To do that, Ford has put in more research on cup holders than perhaps any other brand, getting feedback on what truck customers look for in their cabs, and innovating a solution you didn't know you needed until now.

The center cup holder console features two cup holders, and a storage bin, perfectly sized to hold your phone, your wallet, a snack, or any small item you want close at hand. Need to bring coffee for the whole crew? The storage bin quickly transforms into two more cup holders.

See more innovations at Bill Summers Ford LLC, and browse our new trucks.